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Build Out Your Campaigns Faster Using a Google Ads Excel Template

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albert somlith

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    albert somlith

    Co-Founder of PPC Ad Editor. I am a leader in digital marketing, specializing in strategic planning, implementation, and optimization.
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    Advanced Seasonality Adjustments for High-Impact Google Ads Campaigns

    As PPC professionals, we know how unpredictable consumer behavior can be during key moments like Black Friday, flash sales, or holiday seasons. Google Ads offers a handy tool—seasonality adjustments—that can give you more control over short-term spikes or dips in conversion rates, helping you keep campaigns competitive when things are moving fast.When Should You Use Seasonality Adjustments?Seasonality adjustments are perfect for short-term events—we’re talking 1 to 7 days—where you expect noticeable changes in conversion rates. Think of events like weekend sales, a product launch, or Black Friday deals. These adjustments help Smart Bidding respond quickly to sudden shifts in consumer behavior without missing a beat.

    Did you know you can paste your campaigns, ad groups, ads, and keywords directly from Excel into Google Ads Editor? This is really useful since you can use formulas and other handy features only found in Excel to quickly build out your campaigns.

    To get started, download our free Google Ads Template for Excel – Download

    Even if you’re not familiar with Google Ads, you can still use this template to create your ad copy and build your keyword list without having to worry about the technical aspects.

    This Google ads upload template allows you to create the following:

    Here are some tips on filling out the Google Ads Excel template:

     

    • There are several worksheets included in the template. Each worksheet is for a specific type of object (ads, keywords, extensions, etc…)

    • Make sure you include the campaign and ad group for all of the ads and keywords. This is how Google Ads Editor will know what campaign/ad group to add your ads/keywords into

    • The columns in bold are required
    • For ad extensions (site links, calls, call-outs, and structured snippets), you do not have to designate a campaign or ad group. They will be displayed at the account level.

    Once you complete the template, you can copy and paste it into Google Ads Editor by following these steps.

    1. Launch Google Ads Editor and select the account you want to work on.
    2. Click on Account > Import > Paste Text
    3. Cut/paste the data from the Google Ads Excel Template to the Google Ads Editor Grid
    4. Map the correct headings based on your column type (campaign, ad group, keyword, etc…)
    5. Click Process
    6. Accept the changes

    That’s it! Once the campaigns are in, double-check to make sure all of the objects are added to the correct campaign and ad group. Next, you can go through each of the settings and configure your budget, bids, network, etc…

    When everything looks good, click “check changes” to have Google Ads Editor do a quick check. If everything checks out, then you can click “post” to publish your campaigns to Google ads.

    Bonus tip – You can import this template into PPC Ad Editor to build out your previews

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